Tuesday, August 29, 2006

The New Mustang

http://www.fordboldmoves.com/Episode.aspx?episode=9&bannerid=%esid!%epid!%eaid!bannerid=2865691374192344978325
This entry was the result of clicking on a catchy advertisement that read: "We need to hold this up as an example of cutting through the bureaucratic B.S. and getting something to marketplace." Great saying, but I still think the American car companies have a long way to go. They cannot compete with Japanese (i.e. Honda) in efficiency. I personally like the new Mustang, especially the one shown there with the big engine; it just simply isn't efficient enough for me to go and buy one. At $3 a gallon, I will stick with my Honda that gets about 30 miles for every 3 bucks.
But, if you watch this 5 minute video, it will give some very useful insight as to why Ford has been going downhill. Hopefully they can turn themselves around and start making some profits! I would love to see some of these Shelby Mustangs out on the streets.
(simply follow the link above, and click "play video")

Honda to Build New Manufacturing Plant in Indiana

http://corporate.honda.com/america/government_relations/article.aspx?id=Press_Releases/Press_Govt_0089.htm

Good News!! Not only will the manufacturing plant be here in Indiana, but it will also be environmentally friendly. According to the president of Honda of America Inc. Akio Hamada, their "goal is that this plant in Indiana will have the smallest environmental footprint of any Honda auto plant in North America.”
Too bad for Ford, Chevy and Chrysler. Honda has come a long way since their start in 1946, when they started research on 2-stroke motorcyle engines. The American companies have come a long way too, but they just haven't "got it" like Honda has for car buyers recently.

Thursday, August 24, 2006

Alternative to Gasoline

http://www.chron.com/disp/story.mpl/ap/business/4140385.html
Thunderstorms that shake up America's economy are a good indicator that something is not right. The price of oil these days is very unstable at best, and could easily be on the rise for the next years to come. With the struggle in the middle east and their price-gauging, it seems that we have no choice but to pay a high price for transportation and energy. Maybe there is another, more efficient way of dealing with this problem.
Whether the price of oil is high or not, we will still eventually face the potential problem of running out of the substance. Though it may not be in my lifetime, it would be worth investing time, money and education into alternatives to gasoline. Currently, we are paying higher a price than ever to do things like heat our homes and drive our cars. This should be a good indication to us as a nation that we need to invest in other means of energy. I hope that we keep our heads on straight in this area for the future; and though it may be less efficient to use anything but gas, eventually our investments will pay off. Would it not be better to pay a higher price for oil in the short run and in the long run businesses find ways to produce more efficient cars?
Currently, many Japanese and a few American companies offer a hybrid type of car. These kinds of cars are produced mainly by Honda and Toyota. They use small gasoline engines in correlation with electric engines that make the cars extremely efficient. The momentum caused by braking is even used to charge the batteries! The down side is that they have not yet made appealing hybrids for the American consumer. These types of cars are great if you do not mind a small, slow ride. But, for many Americans, we have a comfort zone of wanting something big, luxurious, and powerful. The market is headed in the right direction.
Recently, Honda introduced the new Accord V-6 hybrid. It is a mid-size sedan with a powerful engine, capable of producing 253 horsepower when both the V-6 and electric engines are working simultaneously (Honda.com). The unbelievable news is that this car is still capable of acheiving 25 mpg city and 34 mpg highway driving with the standard five speed automatic transmission. The efficiency climbs when one opts out for the available six speed manual transmission. The bad news is that the car starts at $30,000. For an average family, that is a lot to spend on a car, but I think that once they become more popular, prices will drop and used cars will be available for purchase.
In conclusion, it is amazing that a 4-door car can produce 253 horses and still get between 25 and 34 or more miles to the gallon. The next step is to get American car companies to catch up to Honda, who I think has a spectacular idea in offering a powerful, efficient sedan.

Source: http://automobiles.honda.com/models/specifications_full_specs.asp?ModelName=Accord+Hybrid&Category=3

Wednesday, August 23, 2006

Microsoft and Facebook in Web ad deal

http://www.washingtonpost.com/wp-dyn/content/article/2006/08/23/AR2006082300182.html
Facebook is a site that nearly every college student here at IPFW knows of, and others know of at hundreds of colleges nation-wide. It is a great place to stay in touch with friends and relatives while away at school. This article tells how Microsoft and Facebook are teaming up to make advertisements and the such a part of Facebook.
Recently in the news, however, reporters have been warning parents of the potential dangers Facebook brings upon students giving the nature of the website. It is easy for stalkers to track someone down, etc. Hopefully those concerns will be put to rest and Facebook can not only benefit people personally, but it can also be a great place to advertise and do business for Microsoft and fellow supporters.